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	<description>Effective Website Design</description>
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		<title>Website Assesments</title>
		<link>http://www.aerin.co.uk/blog/website-assesments/</link>
		<comments>http://www.aerin.co.uk/blog/website-assesments/#comments</comments>
		<pubDate>Sun, 16 May 2010 00:35:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.aerin.co.uk/blog/?p=107</guid>
		<description><![CDATA[Have you ever wondered if your site is performing as well as is could? Do you know how well it converts, why visitors leave or which pages just don&#8217;t work? All too often you can&#8217;t see the problems because you know your site too well. You miss the obvious mistakes and just can&#8217;t understand why [...]]]></description>
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		<title>Statistics</title>
		<link>http://www.aerin.co.uk/blog/statistics/</link>
		<comments>http://www.aerin.co.uk/blog/statistics/#comments</comments>
		<pubDate>Sun, 09 May 2010 19:57:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Something Different]]></category>
		<category><![CDATA[Weekends]]></category>

		<guid isPermaLink="false">http://www.aerin.co.uk/blog/?p=103</guid>
		<description><![CDATA[If you yelled for 8 years, 7 months and 6 days, you would have produced enough sound energy to heat one cup of coffee. (Hardly seems worth it). A pig&#8217;s orgasm lasts for 30 minutes. (In my next life I want to be a pig) (How&#8217;d they figure this out, and why?). Banging your head [...]]]></description>
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		<title>What&#8217;s wrong with Google</title>
		<link>http://www.aerin.co.uk/blog/whats-wrong-with-google/</link>
		<comments>http://www.aerin.co.uk/blog/whats-wrong-with-google/#comments</comments>
		<pubDate>Wed, 06 Jan 2010 22:04:43 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://www.aerin.co.uk/blog/?p=78</guid>
		<description><![CDATA[When the internet was young and innocent, finding things was difficult until advent of the search engine. There were many early models, alta vista, yahoo, lycos and others but Google set the benchmark back in 1998. From the beginning Google was all about providing the best results for each search. The mantra &#8216;do no evil&#8217; [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Beware the adwords cowboys</title>
		<link>http://www.aerin.co.uk/blog/the-adwords-scam/</link>
		<comments>http://www.aerin.co.uk/blog/the-adwords-scam/#comments</comments>
		<pubDate>Thu, 27 Aug 2009 15:51:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[adwords]]></category>
		<category><![CDATA[google]]></category>
		<category><![CDATA[scam]]></category>

		<guid isPermaLink="false">http://www.aerin.co.uk/blog/?p=57</guid>
		<description><![CDATA[In addition to the SEO link building scam there is the Adwords scam. I have no problem in calling it a scam because that’s what it is. They are taking money on false pretences and delivering a wholly unsuitable product. Adwords is free. If you follow the many tutorials and articles you can set up [...]]]></description>
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		<slash:comments>3</slash:comments>
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		<title>How to avoid the SEO link building scam</title>
		<link>http://www.aerin.co.uk/blog/how-to-avoid-the-seo-link-building-scam/</link>
		<comments>http://www.aerin.co.uk/blog/how-to-avoid-the-seo-link-building-scam/#comments</comments>
		<pubDate>Sun, 23 Aug 2009 15:52:45 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[link building]]></category>
		<category><![CDATA[scam]]></category>

		<guid isPermaLink="false">http://www.aerin.co.uk/blog/?p=51</guid>
		<description><![CDATA[Link building isn&#8217;t easy. It takes time and effort to research and create the links that will make a difference to your ranking. And it&#8217;s not the number of links that matter, it&#8217;s the quality of those links. Much better to have one link from a respected site than 1000 inbounds from spammy free-for-all directories. [...]]]></description>
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		<slash:comments>19</slash:comments>
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		<title>Tell us where you are if you want to be found</title>
		<link>http://www.aerin.co.uk/blog/tell-us-where-you-are-if-you-want-to-be-found/</link>
		<comments>http://www.aerin.co.uk/blog/tell-us-where-you-are-if-you-want-to-be-found/#comments</comments>
		<pubDate>Tue, 04 Aug 2009 17:51:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Being Effective]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Weekends]]></category>

		<guid isPermaLink="false">http://www.aerin.co.uk/blog/?p=40</guid>
		<description><![CDATA[There’s this amazing new restaurant,it&#8217;s  local, has  good prices, atmosphere and excellent food. The only problem is the marketing. They advertise in Australia when the business in England . And the cook lives in Peru . You may snort with derision and say that nobody is that stupid but this is exactly what people do [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Entice me to click, don&#8217;t leave it to chance</title>
		<link>http://www.aerin.co.uk/blog/entice-me-to-click/</link>
		<comments>http://www.aerin.co.uk/blog/entice-me-to-click/#comments</comments>
		<pubDate>Fri, 22 May 2009 15:11:52 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Being Effective]]></category>
		<category><![CDATA[Marketing]]></category>
		<category><![CDATA[Website Content]]></category>
		<category><![CDATA[anchor text]]></category>

		<guid isPermaLink="false">http://www.aerin.co.uk/blog/?p=28</guid>
		<description><![CDATA[When you visit a website there’s really only two things you can do: absorb the content or click on links. If you own you own website you really want your visitors to do both. Getting then to absorb your content just needs some good copywriting but getting them to click on your links is another [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Integrating a payment portal onto any website</title>
		<link>http://www.aerin.co.uk/blog/shopintegrator/</link>
		<comments>http://www.aerin.co.uk/blog/shopintegrator/#comments</comments>
		<pubDate>Thu, 21 May 2009 22:36:21 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Website Content]]></category>

		<guid isPermaLink="false">http://www.aerin.co.uk/blog/?p=25</guid>
		<description><![CDATA[I’ve sort of shyed away from ecommerce, mainly because I haven’t yet found a application I really like and because I’m completely pants at programming. But a solution has risen like a phoenix from the ashes and I am saved (hallelujah). Secure online payments integrated into any website for the measly sum of £30.00 per [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Page titles should be long enough but not too long</title>
		<link>http://www.aerin.co.uk/blog/page-titles-should-be-long-enough-but-not-too-long/</link>
		<comments>http://www.aerin.co.uk/blog/page-titles-should-be-long-enough-but-not-too-long/#comments</comments>
		<pubDate>Wed, 28 Jan 2009 23:03:01 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://www.aerin.co.uk/blog/?p=24</guid>
		<description><![CDATA[There has been some debate over the length of page titles. The predominant search engine, Google, displays 60 characters but what happens if you go over the limit? To test the theory I added some made up words to my contact page: www.aerin.co.uk/contact.htm. The words are: skriqgy, korziklr and qasdcvgyuh. Google has indexed the page [...]]]></description>
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		<slash:comments>1</slash:comments>
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		<title>How to save your site from the death of the directory</title>
		<link>http://www.aerin.co.uk/blog/how-to-save-your-site-from-the-death-of-the-directory/</link>
		<comments>http://www.aerin.co.uk/blog/how-to-save-your-site-from-the-death-of-the-directory/#comments</comments>
		<pubDate>Wed, 29 Oct 2008 15:53:14 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Marketing]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Website Content]]></category>

		<guid isPermaLink="false">http://www.aerin.co.uk/blog/?p=22</guid>
		<description><![CDATA[For ages and ages google advised that you should submit your site to DMOZ, yahoo and industry related directories. This guidance has gone from the google webmaster pages. So all of you that spent hours and hours seeking out directories as part of your link building strategy were wasting your time. Google says: Only natural [...]]]></description>
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