Website Content Posts
Entice me to click, don’t leave it to chance
May 22nd, 2009
When you visit a website there’s really only two things you can do: absorb the content or click on links. If you own you own website you really want your visitors to do both. Getting then to absorb your content just needs some good copywriting but getting them to click on your links is another matter.
So how do you do it? How do you get your visitors to click on your links?
Integrating a payment portal onto any website
May 21st, 2009
I’ve sort of shyed away from ecommerce, mainly because I haven’t yet found a application I really like and because I’m completely pants at programming.
But a solution has risen like a phoenix from the ashes and I am saved (hallelujah). Secure online payments integrated into any website for the measly sum of £30.00 per year.
Want to know what it is? I’ll bet you do.
How to save your site from the death of the directory
October 29th, 2008
For ages and ages google advised that you should submit your site to DMOZ, yahoo and industry related directories. This guidance has gone from the google webmaster pages. So all of you that spent hours and hours seeking out directories as part of your link building strategy were wasting your time.
Why don’t people click on your links?
May 19th, 2008
There are certain topics and concepts that keep cropping up during discussions about search engine optimisation (SEO). One of these is the use of metatags. Let’s get one thing clear, there is no SEO advantage in the use of metatags – the search engines may index their contents but they won’t help to improve your ranking. So why bother? The answer is simple, to increase the number of visitor to your website. Let me explain. (more…)
How to increase visitors without using keywords
May 7th, 2008
Without really trying I have managed to achieve a very good ranking for the keywords ‘website navigation guidelines’ and it’s variants. I was quite pleased with my achievement until I carried out some analysis on the site. Despite the great ranking, most of the traffic arrives via a strange mix of search terms. Which has led me to out of my keyword comfort zone and into the unknown world of user behaviour. (more…)
