Being Effective Posts
Tell us where you are if you want to be found
August 4th, 2009
There’s this amazing new restaurant,it’s local, has good prices, atmosphere and excellent food. The only problem is the marketing. They advertise in Australia when the business in England . And the cook lives in Peru .
You may snort with derision and say that nobody is that stupid but this is exactly what people do with their websites.
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Entice me to click, don’t leave it to chance
May 22nd, 2009
When you visit a website there’s really only two things you can do: absorb the content or click on links. If you own you own website you really want your visitors to do both. Getting then to absorb your content just needs some good copywriting but getting them to click on your links is another matter.
So how do you do it? How do you get your visitors to click on your links?
You don’t need visitors to be a success
July 25th, 2008
We all get excited when we get visitors to our websites. We pour over the stats and look longingly at those sites that get thousands of hits each day. But does it really matter? If all those visitors pass by without availing themselves of your services then it was pretty much a waste of time.
So if the number of visitors doesn’t matter then what does? I shall reveal all.
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Do you really know who owns your website?
July 6th, 2008
Do you own your website? Are you sure? Have you checked your registration details? Have you got a back up of the website on CD? Do you have access to the server? Do you know who your registrar and host are? Do you know what to do when your host goes out of business and your designer won’t answer your calls?
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Why don’t people click on your links?
May 19th, 2008
There are certain topics and concepts that keep cropping up during discussions about search engine optimisation (SEO). One of these is the use of metatags. Let’s get one thing clear, there is no SEO advantage in the use of metatags – the search engines may index their contents but they won’t help to improve your ranking. So why bother? The answer is simple, to increase the number of visitor to your website. Let me explain. (more…)
How to make your website effective
April 9th, 2008
The whole aim of this site is to help people build effective websites. But do you really know what an effective website is? Is is the design, the coding, the technology, the images, the copy? The answer is much simpler, an effective website is one that meets the customers needs. A visitor to a website is looking for information about products or services, to be entertained or to socialize. The layout, the colours, graphics and even the speed of loading are secondary to these needs.
To how can you make your website effective? (more…)
