Please excuse the ramblings, I do get carried away sometimes.
Without really trying I have managed to achieve a very good ranking for the keywords ‘website navigation guidelines’ and it’s variants. I was quite pleased with my achievement until I carried out some analysis on the site. Despite the great ranking, most of the traffic arrives via a strange mix of search terms. Which has led me to out of my keyword comfort zone and into the unknown world of user behaviour.
An question was asked recently on the Cre8asite forum about some of the Acronyms used relation to search engines. It made me think again about the terminology I use daily and realize that not everybody speaks the same language when it comes to the subject of SEO.
Do you use forms on your website? Are they the only way to get to the content? Even a simple dropdown list of categories will stop the indexing robots in their tracks. Matt Cutts offers some advice on how to unlock your content and allow the spiders to do their business.
I’ve climbed and walked along some pretty treacherous pathways over the years but this is somewhere you really don’t want to be unless you really need to go there:
When I’m not busy doing all the other stuff that fills up my day, I like to play adventure games. I can’t shoot, I’m rubbish at kicking and catching so the adventure game is my thing. A much more sedentary but cerebral activity. It is something you can do at your leisure, picking up where you left off and trying that locked door again in the vain hope it has become unlocked since you last played.
The whole aim of this site is to help people build effective websites. But do you really know what an effective website is? Is is the design, the coding, the technology, the images, the copy? The answer is much simpler, an effective website is one that meets the customers needs. A visitor to a website is looking for information about products or services, to be entertained or to socialize. The layout, the colours, graphics and even the speed of loading are secondary to these needs.
Somebody asked for a review of their website the other day. The site itself was fine but all sorts of alarm bells started to ring when I investigated their domain. What we had was a UK based site with a .tv TLD, hosted in the USA. The result was that the site didn’t appear in UK only searches.
I’ve been doing Tai Chi for a few years now and it has changed my life. Not in the earth shattering way a traumatic experience does but in a much more agreeable way. The form of Tai Chi that I and many thousands of others practice helps to counteract the pressures of modern life and to cultivate health.
Hopefully one of the aims of any website is to get a decent ranking in the search engine results pages (SERPs). To achieve this to need to provide the search engines with something to index. And the very first thing a search engine look for is the page title. The page title should describe the content of the page: if you are selling widgets then the title needs to word widget in it. Sounds obvious but many sites fail this simple test.
I’ve wanted a blog for ages but I never seemed to be able to find the times to set started. Well I had a bit of time on my hands to I bit the bullet a loaded up good old WP. It took about 2 minutes to get the thing up and running. But I wanted the blog to look like the main site, this meant writng my own theme and to do that i needed some help. A quick search and I discovered WPdesigner and his excellent tutorial on building your own WP theme.
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