Dot Design - Completely Unique Design Solutions

The Raw Organic Juice

The Raw Organic Juice are a new company based in Central London which deliver freshly squeezed organic fruit and vegetable juices to homes and offices every morning.

We designed the identity in the form of a leaf which contains the company name using a rounded friendly font and communicating a contemporary feel, highlighting the key word "Organic" which is an element that would set them apart from other juice companies in this area. The leaf shape forms a unit which can easily be applied as a sticker to their bottles or other material. The use of colour suggests a ripe, natural product but still a modern.

Additional promotional material focused on the health benefits of these juices and featured fruit images, the stationery incorporated the orange segment illustration from the logo.

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