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Some Effective Sites
How to build an Effective Web Site
Forget all about SEO and ranking and clicks and keywords and any of the other guff you have heard. An effective website is one that meets the needs of your visitors. This means displaying your products or services in such a way as to make it easy to buy or get in contact.
It's not about the layout, the colours, images or clever effects, it's all about your content, navigation and calls to action.
Top 10 tip for for an Effective Website
- Do some planning. Make sure you know what you want to achieve and how to get there.
- Check your content for accessibility, spelling and grammar.
- Check that every page has the key components in place.
- Ensure you have your keywords in all the right places.
- Make sure that the navigation is logical and hierarchical.
- Test the checkout process.
- Make sure the site works in all the major browsers.
- Ensure that site degrades gracefully if JavaScript, CSS, images, tables and so on are switched off.
- Review your link building strategy.
- Keep it simple.
Just Remember
An effective website is one that meets your visitor's needs. Nothing more complicated than that. It doesn't matter how clever the layout, your well you rank or good your branding, if the site doesn't meet their expectations they won't convert from being a visitor to being a customer.
Even with all the good advice on offer by many people, most websites are built on the basis that 'this is what I want' rather than 'this is what the customer wants'. Effective website design doesn't happen overnight so it's no good hoping a £40 website in a box will suddenly make you a millionaire or an affiliate scheme allow to retire next year. You need to do some work to make it happen.



