How to build an Effective Web Site

An effective website is one that meets your visitor's needs. Nothing more complicated than that. It doesn't matter how clever the layout, the use of colour, your ranking or branding, if the site doesn't meet the expectations of the visitor they won't convert from being a visitor to being a customer.

So if you want your site to be effective you need to take a holistic approach. You need to consider how to describe your products and services, how you visitors navigate around the site, your call to action, the usability and accessibility of the site, your marketing, how to keep them on the site, what to do if they leave and so on. The actual layout or how well you rank is unimportant. All the smart graphics clever effects mean nothing if they don't buy anything or get in touch.

So what's secret of effective design?

Planning. Just like another business unless you have a plan everything will fail. The best way to begin is by answering three simple questions:

1. What do I want the site to achieve?

2. Who are my potential customers?

3. How am I going to deliver what those customers expect?

So before you rush off and get yourself a website, do a bit of planning and start writing things down. And if inspiration won't come here are some ideas to help you on your way:

The Web Design Process

Hints and Tips

Just remember, 90% of all websites are built on the basis that 'this is what I want' rather than 'this is what the customer wants'. Effective website design doesn't happen overnight so it's no good hoping a £40 website in a box will suddenly make you a millionaire or an affiliate scheme allow to retire next year. You need to do some work to make it happen.

How can I help you get an effective website?

Easy peasy, just give me call on 01268 442171 or 07921 859802 or send me a message.

It's a simple as that. I won't tell you how to run your business but I will be able to help you get the most out of your website.

 

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